No compromises. Just Nordic clean beauty care. We’re the ones who never cut corners or dilute our values. Our beauty care products are a testament to our principles – no-nonsense, no shortcuts – just Nordic clean beauty care without compromises. We offer beauty products that are vegan, naturally sourced and ecologically certified, all produced in Denmark since 1972.

View our special hair care line >>

See our shine lavender shampoo >>

View our collection of men's care >>

Our latest products

A conscious choice.

A mindful break.

Our roots are deeply entwined with the very essence of the North, where nature is not just a resource, but a way of life that we want to protect. That's why we've been making products with an unwavering commitment to sustainability and eco-consciousness since 1972.

Sustainability has always been a big deal for us. And it always will be.

Sustainable beauty

About our sustainability efforts >>

We are certified, naturally >>

New and improved packaging >>