Finding the right hair care routine starts with understanding your hair and scalp. Your scalp naturally produces an oil called sebum, which helps lubricate the hair. Over time, this oil can build up alongside sweat and product residue, leaving your hair feeling greasy or in need of a wash.
Shampoo cleanses the hair and scalp, while conditioner helps soften and detangle the lengths, making hair easier to comb and manage. Together, they form the foundation of a routine you can adapt to your hair type, how often you wash it and the way you like to style it.
Your hair’s needs can also change with the seasons. Summer days spent in the sun and salty seawater can leave hair feeling dry and tangled, making conditioning care especially welcome. Fine hair may suit lighter formulas, while dry or coarse hair may benefit from richer conditioning textures.
Choose a shampoo suited to your scalp and hair, then follow with a conditioner that gives your lengths the care they need. A routine does not have to be complicated to leave your hair feeling fresh, soft and manageable.

Hair care for your needs
Our shampoos and conditioners are 99–100% of natural origin, depending on the product, with options for different hair types and needs. Shampoo cleanses the hair and scalp, while conditioner helps soften the hair and makes it easier to detangle.
When trying new hair care products
New products may leave your hair feeling different from what you are used to. Choose shampoo according to your hair and scalp’s needs, and conditioner according to the care your lengths require. Adjust the amount and your routine to suit you.
Tip! Adjust the amount of shampoo to your hair’s length and thickness, and follow the product instructions. Massage into wet hair, focusing on the scalp, and rinse thoroughly. Apply conditioner to the lengths and ends, or follow the product instructions.

Which benefits do I need from my hair care products? Just answer the following simple questions:
Tip! Remember, for the best results always use a conditioner, preferably the conditioner within the same range as the shampoo suiting you!

Find the Hair care products in our assortment best suited for your hair type:
Blown Away Intense Moisture Shampoo & Conditioner: For normal to dry hair. For healthy looking lively hair when it feels dull and dried out. Aloe vera and other ingredients give extra moisture to the hair. With a fresh scent of wild lemongrass and citrus.
Tune In Maximum Shine Shampoo & Conditioner: For normal and dull hair. Nourishing broccoli seed oil and lavender adds extra shine to the hair and make it look vibrant. With a natural scent of lavender.
Dare to Dream Colour Preserve Shampoo & Conditioner: For coloured hair. With hydrating aloe vera, colour protecting sea kale extract and antioxidant beet root extract that nourish your hair and reduces colour loss, caused by styling and washing. Adds shine and makes your hair look healthy and vibrant. With the delicate scent of wild rose.
Special Hair Care Line: If you have special hair- and scalp troubles, our special hair care line is where you will find shampoos and conditioners for needs like dandruff, irritated scalp, dry scalp, thin hair. The formulas are gentle and specialized for special needs.