Founded in the vibrant heart of Copenhagen in 1972, we set out on a journey that was more than just the start of a new business; it was the beginning of a lasting interest in ingredients, their origins and their place in everyday life. From these early beginnings, an appreciation for nature became part of the Urtekram story.
Our establishment marked the first chapter in a story that continues today through Urtekram Beauty. Rooted in our Danish heritage, we bring together carefully selected ingredients and beauty products certified COSMOS ORGANIC by Ecocert Greenlife according to the COSMOS standard. It is an approach that brings our passion for nature into everyday care for skin and hair.
In 2017, Urtekram ranked first among the brands included in Denmark’s Sustainable Brand Index, a survey measuring consumers’ perceptions of brands’ sustainability. This recognition marked a memorable milestone in our story, reflecting how Danish consumers viewed the Urtekram brand at the time.
Our production facilities, located in the picturesque town of Mariager in Jutland, Denmark, are where our beauty products are brought to life. Certified COSMOS ORGANIC by Ecocert Greenlife according to the COSMOS standard, our range is designed to meet a wide array of skin and hair care needs. Our products have found their way into stores across Europe and many other parts of the world, bringing our Danish heritage and passion for everyday care to an international audience.
The origins of our brand can be traced back to a modest spice shop in Copenhagen, which became an expression of our appreciation for nature and the simple pleasures of everyday life. Driven by an entrepreneurial spirit and a curiosity about ingredients and their origins, we laid the groundwork for the Urtekram Beauty you know today.
Throughout the 1970s and 1980s, our knowledge grew and our reputation gradually spread beyond our first customers. What began as a small shop developed into a broader story of ingredients, ideas and everyday routines. These early chapters remain part of our identity, connecting our Copenhagen beginnings with our approach to beauty and personal care today.
Throughout our journey, we have carried with us a passion for nature and a thoughtful approach to everyday care. From the ingredients we carefully select to the formulas we develop, this approach finds its expression in the wide range of beauty products we offer today, created for everyday skin and hair care routines.
As we continue to evolve and expand our reach, we carry forward the spirit of our early years, an appreciation for nature, a curiosity about ingredients and a belief that beauty belongs in the simple moments of daily life. These are the ideas that connect our beginnings with the Urtekram Beauty of today.
